Empowering independent insurance agents, one metric at a time.

Founded in 2018 after years of serving the independent agent population throughout Ohio, IAMETRIC (previously IntellAgents) expanded our footprint to become the fastest growing independent insurance data warehouse in the country. We are further expanding and improving our simple, outcome-based product line-up to innovate agency management and improve user experience.

Who we are


In 2017, Ohio Insurance Agents Association incubated a company that would later be called “IntellAgents”. The following year, in partnership with state associations from across the country, we launched a national brand that would help independent insurance agents understand their agency’s data and transform it into purposeful and relevant insights that support the growth of their businesses.


After three years of expansion and growth, the time has come to reposition our brand to better align with our future business tools. Our vision is to refocus on the expansion of simple, outcome-based product offerings while still offering the same personable customer service we take pride in, as we guide agents on their data-journey under our new name: IAMETRIC.


In the future, we plan to further expand our reach by partnering with networks to bring game-changing products to their member agencies as well as expand our product offering for all independent agents across the country.

What we believe in

Trusted Advisor

Guiding agencies with unbiased insights that provides them with the knowledge they need to make agency decisions.

Analytics Experts

Using our expertise to break down your agency’s data into simplified, intelligible metrics that help optimize your agency operations for growth.

Accuracy & Security

Always safeguarding your agency’s data & consistently making improvements to the IA|METRIC platform.

Customer Service

Dedicated to providing personable, high-quality customer service and a great user experience.

Meet our people


Adam Crumrine

Chief Executive Officer

Donny Houck

Client Services Manager

Katrina Marschner

Product Manager

Contact Us

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